A Beneficial Seminar on the "Synergy between PR and Marketing in the Digital Age" at the Faculty of Mass Communication

The Integrated Marketing Communications Department at the Faculty of Mass Communication, MTI University held an outstanding seminar on the "Synergy between PR and Marketing in the Digital Age", in collaboration with the Public Relations (PR) and Advertising Program. The seminar was conducted in accordance with the cooperation protocol signed between the Faculty and the Egyptian Public Relations Association

The seminar was delivered by:

§  Mr. Ehab Elsherif – CEO of One World Marketing Consultancy and Entrepreneurship Co., Member of Board of Directors, and Marketing Consultant of the Egyptian Public Relations Association.

§  Ms. Amal Farouk, Marketing Specialist and Business Developer.

With the distinguished attendance of:

§  Prof. Hatem Atef – CEO of the Egyptian Public Relations Association.

This unique symposium marked the unprecedented participation of the Faculty's students, unveiling their readiness to acquire the skills required by the labor market in the fields of Public Relations (PR) and Marketing so as to keep the track of the latest developments in the digital age.

The event was organized as part of the Department's initiatives to elevate the students' hands-on skills, thereby qualify them to fulfill the labor market's requirements.

The session was convened under the supervision of:

§  Prof. Sami El-Sherif, Dean of the Faculty of Mass Communication at MTI University.

§  Assoc. Prof. Dr. Mai Mahmoud, Head of the Integrated Marketing Communications Department and Director of the Public Relations (PR) and Arts of Advertising Program.