The Integrated Marketing Communications Department students launch a meaningful initiative

As the ideal beauty standards and stereotypes are constantly changing, the Integrated Marketing Communications Department students launched an initiative to highlight the main concepts of true beauty through their purpose-driven graduation project "You are beautiful as you are".

The project focuses on facing the wide-spread obsession with plastic surgeries, as well as deepening self-acceptance by asserting that true beauty is not about change, it is about confidence and self-awareness.

The project's team organized an on-campus event, involving several exceptional interactive activities, such as a an activity that included a mirror that reflects positive messages, a variety of fun games, and a giveaways activity, with the aim of spreading positive energy and boosting self-confidence.

This initiative is not contradictory to beauty in its core; however it calls for a more balanced self-change; rejecting the transformation of beauty into an addiction that leads to a loss of self- worth.

The event was held as part of the Department's efforts to practically qualify its students especially that the students application of the various communicative tools reflects their competency to carry out actual and effective awareness campaigns.

The project was conducted under the supervision of:

§  Ms. Marina Gerges, Assistant Lecturer at the Integrated Marketing Communications Department, Faculty of Mass Communication, MTI University.

§  Mr. Saad Mohamed, Teaching Assistant at the Integrated Marketing Communications Department, Faculty of Mass Communication, MTI University.

And the auspices of:

§  Prof. Sami El-Sherif, Dean of the Faculty of Mass Communication, MTI University.

§  Assoc. Prof. Dr. Mai Mahmoud, Head of the Integrated Marketing Communications Department and Director of the Public Relations (PR) and Arts of Advertising Program, Faculty of Mass Communication, MTI University.