Viva of the Graduation Projects of the Integrated Marketing Communications Department (Public Relations (PR) and Arts of Advertising Program) Students at the Faculty of Mass Communication, MTI Univers

In recognition of the importance of preserving cultural identity and heritage, the Integrated Marketing Communications Department's students presented an exceptional graduation project entitled "Ahyiha ", the Arabic translation of the English term "Revive It".

The project aims at reviving interest in archaeological and historical sites, as well as deepening the connection of new generations with them by employing latest technological means.

The project applied the Virtual Reality (VR) technology to create an interactive experience that enables the audience to explore archaeological landmarks in an innovative manner, thus contributing to highlighting their cultural and historical value and grandeur, and encouraging their discovery and preservation as an authentic part of the Egyptian heritage.

This project reflects the students' ability to apply modern technology to serve cultural awareness raising and heritage preservation issues.

The project was prepared by:

·         Jana Mohamed Ahmed

·         Jana Mohamed Mohamed

·         Laila Osama

·         Yahia Mahmoud

This VR –oriented project was done under:

The Supervision of:

• Ms. Yasmin Ashraf — Assistant Lecturer at the Integrated Marketing Communications Department.
• Ms. Salma Ali — Teaching Assistant at the Integrated Marketing Communications Department.

General Supervision of :

§  Assoc. Prof. Mai Mahmoud, Head of the Integrated Marketing Communications Department and Director of the Public Relations (PR) and Arts of Advertising Program.

The Auspices of: