The Faculty of Mass Communication organizes an exploratory Educational Trip to “100 Years of Advertising in Egypt” Exhibition

The Department of Integrated Marketing Communications (IMC) and the Public Relations (PR) and Arts of Advertising Program at the Faculty of Mass Communication, MTI University will organize an entertaining educational trip for the students of the department to “100 Years of Advertising in Egypt” Exhibition that is to be held at the American University in Cairo (AUC), Tahrir Square Campus, Cairo, on Tuesday, September 29^th, 2026.

This trip will be made in collaboration with the AUC’s media center and as part of the IMC Department’s commitment to combine academic studies with hands on applications, allowing its students to be closely acquainted with the history of advertising in Egypt, the development of the advertising industry across the pace of 100 years, as well as the most significant transformations which the Egyptian advertising industry witnessed in terms of ideas, techniques, and the applied multimedia.  

The visit agenda will also include a virtual meeting with Prof. Bahia Shehab, author of “100 Years of Advertising in Egypt” Book, in addition to a display of the most influential advertisements. Prof. Shehab’s meeting will be followed by another meeting with Ms. Heba Farouk, so that the students have a profound understanding of the history of advertising in Egypt, and the stages of its advancement, in addition to their full awareness of all the embedded stories, experiments, and outlines which reflect the Egyptian social and cultural development. 

To join this trip, kindly contact:

§  Ms. Amira Al-Hady

§  Mr. Saad Mohamed

This trip will be organized under:

 The supervision of:  

§  Assoc. Prof. Mai Mahmoud, Head of the Integrated Marketing Communications (IMC) Department and Director of the Public Relations (PR) and Arts of Advertising Program.

The auspices of:

§  Prof. Sami El-Sherif, Dean of the Faculty of Mass Communication, MTI University.

Embark on an exceptional journey of knowledge and joy which opens up promising horizons as you explore 100 Years of innovative advertising in Egypt!