"Bloom Bazaar"... An innovative Graduation Project presented by the students of the New Media Department, Faculty of Mass Communication, MTI University

Bloom Bazaar stands out as an integrated platform, combing digital and real-life experiences, with the aim of empowering craftswomen and upgrading the profile of authentic handmade products in Egypt.

The main objective of this project is to connect the handmade industry with customers by providing an interactive space that appropriately allows the display and marketing of handmade products, thereby contributing to supporting the economic growth of craftswomen and promoting their creative products to a wider range of audience.

Objectives of the Project:

·         Celebrating traditional crafts and preserving their cultural value.

·         Increasing awareness of the importance of handmade products and supporting local production.

·         Creating sustainable opportunities for women entrepreneurs to develop their projects and help them reach new markets.

·         Providing a reliable and distinctive customer experience to discover high-quality handmade products and communicate directly with their designers.

·         Enhancing trust and building close connections between the producer and the consumer.

It is a fundamental aspect of Bloom Bazaar's vision to become a leading destination for handmade products in Egypt, in order to redefine the ways through which handmade crafts are discovered, valued, and marketed.

The project is intended to build a supportive and innovative community that appreciates local talents, contributes to preserving crafts' heritage, encourages local production, and enhances sustainable economic opportunities for craftswomen across Egypt.

The project is prepared by the following students:

·         Jasmin Khaled Jasim

·         Malak Mohamed Abdelmoneim

·         Mai Alaa El-Din Ahmed

·         Rana Ali Mohamed

·         Mariam Mohsen Abaza

·         Rahma Nader Abdelazim

·         Nada Abou Elela Hassan

·         Alaa Mohamed Sayed

Bloom Bazaar platform was designed under:

The Supervision of:

·         Ms. Rawan Tarek

The General Supervision of:

·         Assoc. Prof.  Hanan Atef — Head of the New Media Department

The Auspices of:

§  Prof. Sami El-Sherif – Dean of the Faculty of Mass Communication.