The Management and Marketing Axis Session of the Faculty of Management and Business Intelligence's DTCI 2026 Conference

The Management and Marketing axis session was convened as part of the DTCI 2026 Conference on "Digital Transformation & Competitive Intelligence in Financial and Business Organizations", held at the Faculty of Management and Business Intelligence, Modern University for Technology and Information (MTI), on April 8^th, 2026.

The session marked the outstanding participation of the following peer reviewers’ panel:

Prof. Talaat Assad

Prof. Abdelkader Mohamed

Prof. Hala Enaba

Prof. Sherien Abou Warda

Prof. Enas Elabassy

Prof. Abdelhakin Njem

Prof. Madeha Motawea

Prof. Ali Abdelkader

Assoc. Prof. Dr. Mona Mousa

This symposium provides a venue for the presentation of a distinguished variety of research articles, covering the various recent and sophisticated Management and Marketing-associated themes. These articles highlight the advancement of marketing models in association with the up-to-date digital transformations, redesign of the customer's journey map within the immersive digital environments, harnessing the technologies of Metaverse and Virtual and Augmented Realities in the promotion and management of the customers' experience.    

The articles also accentuate the reliance on big data analytics and modern performance indices for supporting both ethical and legal aspects of the Digital Identity and Data Protection procedures.

It is worth mentioning that the exploration of these contemporary approaches has helped enrich the session's scholarly debates and contributions, thereby promoting the quality of the conference's educational outcomes, particularly in the presence of a group of renowned experts in the fields of Management and Marketing.

The Management and Marketing Session proposed the following recommendations:

·         First: Developing recent and advanced marketing models that keep up with the technologies of Metaverse and Virtual Reality.

·         Second: Reformulating the customer's journey map to perfectly serve the immersive digital environments.

·         Third: Optimizing the utilization of the technologies of the Virtual and Augmented Realities in the promotion and management of the customers' experience.   

·         Fourth: Reinforcing partnerships with Technological Corporations for the purpose of developing advanced digital platforms.

·         Fifth: Investing in training staff on the Advanced Digital Marketing skills.

·         Sixth: Relying on big data analytics and modern performance indices for supporting the decision-making process.

·          Seventh: Paying close attention to the ethical and legal aspects of the Digital Identity and Data Protection procedures.

·         Eighth: Optimizing the preparation of future studies integrating Artificial Intelligence (AI) and Digital Marketing.

·         Ninth: Evaluating the economic feasibility of the Metaverse applications as compared to the traditional channels.

The session concluded with several valuable findings, asserting that the Management and Marketing fields are considered the key pillars for supporting Digital Transformation, and promoting the competitiveness of the Business and Finance Organizations so as to keep up with the constant technological developments and strengthen the theory and practice integration.